With users paying between £6 and £14 per month to watch Netflix, the concept of then showing adverts between a boxset binge is unlikely to go down well but some of the firm’s biggest competitors are already doing it.
Although the new Disney+ service remains totally advert free, HBO Max and Paramount Plus recently launched ad-supported tiers in the US.
Netflix recently confirmed that it had added fewer new subscribers during the last part of 2020 than at any other point in the last four years. This ended six months of record-breaking growth due to millions of us staying at home during the pandemic.
Along with showing adverts, Nathanson also said that Netflix may need to expand its catalogue of content to show live sporting events.
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